why Resist And Unsubscribe

Americans are feeling powerless to thwart the Trump administration’s assault on our nation’s values. Praised by tech CEOs, surrounded by sycophants, and enriched by his return to the White House, the president’s actions march on unchecked. Americans, however, have a powerful weapon that has been hiding in plain sight.

First, we must recognize that the president is unfazed by citizen outrage, the courts, or the media. He responds to one thing: the market. The most potent weapon to resist the administration is a targeted, month-long national economic strike — a coordinated campaign that attacks tech companies and firms enabling ICE  — to inflict maximum damage with minimal impact on consumers. In sum, the shortest path to change without hurting consumers is an economic strike targeted at the companies driving the markets and enabling our president.

– Scott Galloway

how To Resist
ground Zero

These are the subscription-driven consumer tech companies we have identified as having outsized influence over the national economy and our president.

Amazon
Apple
Meta
  • Hey, we'd boycott Instagram too if we could, but we need it to get this message to you. Share this message widely on Instagram, encourage your friends to repost, get everyone on board. But while you're on the platform, do not click any ads and do not shop any brands that you see from links on the platform.

Google
Microsoft
Paramount+
Uber
Netflix
OpenAI
X
Blast Zone

These are the consumer-facing companies that we have identified as active enablers of ICE.

AT&T

Awarded $90M to provide ICE with IT and network projects

  • Cancel wireless services

  • Switch to alternative carriers

  • Avoid upgrading devices through AT&T

Comcast

The company holds an ICE award to provide the agency with broadcast cable at five “regional war rooms”

  • Cancel cable / internet subscription

  • Avoid Xfinity services

Charter Communications

Provides cable and internet services for ICE’s Homeland Security Investigations Field Office in Beaumont, Texas

  • Cancel Spectrum internet / cable

Dell

Company’s government contracting arm was awarded $18 million in April 2025 

  • Avoid purchasing Dell computers

  • Cancel existing service contracts

Fed Ex

Mail carrier provides delivery services for ICE through March 2027 in a contract valued at $2.3 million

  • Cancel FedEx accounts

Home Depot and Lowes

Using AI powered license plate readers in their parking lots and feeding this data into law enforcement surveillance systems accessible to ICE

  • Stop shopping at both locations

Marriott

ICE uses Marriott chain to detain immigrants

  • Book with alternative hotel chains

  • Cancel Bonvoy membership

UPS

Small package delivery contract with ICE

  • Use alternative shipping services (USPS, local couriers)

  • Check out Scott Galloway's Instagram story

  • Use the "Add Yours" sticker to share how you've resisted

  • Add hashtags (#resistandunsubscribe, #resistICE)

  • Tag @profgalloway to give Scott permission to share

  • Challenge your friends and spread the word